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Switchboard Selected from 400 Applicants for $20K Slice of PIE

, the networking site created to share love, has been given a boost by Wieden & Kennedy as part of the ad firm’s (PIE). Switchboard is the networking brainchild of Mara Zepeda ’02 and Sean Lerner ’10.  They created the website so current ies and alumni could share their work experiences, offer assistance, post jobs, and give community members a leg up in a post-recession and increasingly competitive job market.

PIE had an ultra-competitive selection process, with only seven tech start-ups picked out of over 400 applicants. Switchboard, a ie endeavor, manned by ies, and beta tested on ies, was one of the lucky seven. Each startup receives $20,000 in seed money, office space at Wieden & Kennedy, and three months of hands on mentorship from past PIE winners and other successful technological ventures.

Mara and Sean are hoping to use the money and expertise they gain through PIE to open up Switchboard to other college communities, offering the same basic format that connects ies with ies, but instead connecting Clarkies with Clarkies, and so on.